Sagrotan TVC Virtual Production Case Study

Sagrotan, a trusted name in hygiene and disinfection, creates innovative products that help families feel protected and homes stay healthier. Part of Reckitt, the global leader in health and hygiene, Sagrotan’s story began in Germany over a century ago and has grown into one of Europe’s most recognized brands.

From hand and surface disinfectants to laundry additives and cleaners, Sagrotan combines science and care to deliver everyday protection with a sense of trust and modern living.

Published: 2025
Client: Shutterstock Studios for Sagrotan
Industry: Consumer Goods
Scope of Work: Production Service
Brief: Provide production support for the commercial, including studio rental, on-set technical operation, crew, casting, and construction of physical set elements for virtual environments.

To bring the brand’s latest campaigns to life, Shutterstock Studios partnered with Gorodenkoff Productions to produce two films for Sagrotan. Shutterstock Studios led the creative concept development and created the 3D environments, while we provided full production services in our virtual production studio and supported on-set execution. Together, we crafted two distinctive stories that showcase Sagrotan’s modern approach to family hygiene and everyday life.

The production featured two unique scenes, one set in a kitchen with a young couple, and another in a bathroom with a father and his son. Both were filmed in a single day, making efficiency and precision essential to the project’s success.

The kitchen scene was largely virtual. We built a modular kitchen set to perfectly align with the LED wall’s digital environment, ensuring smooth transitions between the real and virtual elements. To maximize flexibility, the entire set was constructed on wheels, allowing for quick adjustments and seamless repositioning between shots.

The bathroom scene, in contrast, was mostly practical. The LED screen served as a subtle window view, adding depth to the space. The bathroom was envisioned first with the help of AI and brought to life by our in-house construction team. To meet the tight production schedule, the set was completely dismantled during the lunch break including walls, tiles, flooring, and set dressing, in just 15 minutes, making way for the next setup.

This project highlights the power of virtual production, intelligent set design, and precise teamwork to deliver cinematic results under challenging timelines.