Litesport Combo Hero Case Study

Litesport, a VR fitness company, offers immersive boxing, strength, and full-body workouts led by expert trainers, all within a virtual reality environment.

Gorodenkoff Productions was tasked with producing a commercial for Litesport’s new “Combo Hero” training mode, available in the Litesport VR Fitness App on the Meta Store.

Project Overview

Published: 2024
Client: Litesport | Meta Quest
Industry: Fitness & Technology
Scope of Work: End-to-End Production
Brief: Create a dynamic commercial campaign to promote a feature that brings users into the ring with World Class trainers.

Pre-Production

The production team created a fully rendered 3D apartment designed to blend with the live-action shoot. Using a virtual set allowed them to build a realistic and immersive space without physical location limitations.

Because the room was already built in 3D, the transition to a fantasy arena was done in real-time, enabling the production team to create a high-quality, cinematic transformation on set. This significantly reduced post-production time and costs compared to traditional compositing, while also providing immediate visual feedback.

To transport the user from their apartment and mundane reality, we created an epic fantasy landscape. This science fiction environment served as the backdrop for both the commercial and the app mode.

Our team designed digital avatars that represent users within the VR app, allowing them to step into the ring alongside digital doubles of professional trainers. These avatars mirror the users’ movements, creating an immersive fitness experience.

Behind-the-Scenes

Using an innovative virtual production approach, we were able to show the Litesport VR app user’s workout experience: from augmented reality apartments to apocalyptic landscapes and virtual trainers, all captured from a single studio location.

Final Product & Results