ABB – Engineered to Outrun Case Study

ABB, a global technology company, develops automation, robotics, and electrification solutions that improve efficiency, safety, and sustainability across industries worldwide.

Gorodenkoff Productions was responsible for creating the Unreal Engine environments, supervising virtual production, providing technical support, and hosting the entire shoot in our studio.

Project Overview

Published: 2025
Client: ABB
Industry: Technology
Agency: Forsman & Bodenfors
Scope of Work: Virtual Production service
Brief: Create a set of Unreal Engine environments to support the video commercial.

Unreal Engine Environments

During pre-production, our Unreal Engine team developed a wide range of digital environments to support the project’s creative vision. These included a detailed cityscape with skyscrapers, a high-speed racetrack for Formula E, a car factory featuring automated robotic arms, snowy mountain landscapes, and a modern data center. Each environment was optimized for use on the LED volume, ensuring they could serve as backdrops for the brand video.

Behind-the-Scenes

The production moved through a range of striking locations: from the rooftop of a skyscraper to snow-covered mountains and busy downtown streets.

One of the most memorable moments came when a real Formula E race car was brought into our studio and placed against the digital racetrack on the LED wall. Making the car perform in a virtual environment created the impression of a full-scale race, while still being filmed entirely indoors.