Gorodenkoff Productions at FOCUS 2025 London

Gorodenkoff Productions participated in FOCUS 2025, a major international event for production, creative industries, and media innovation, held on 8-9 December at the Business Design Centre, London. The event brought together professionals from film, television, advertising, animation, games, and multimedia experts from across the world.

Gorodenkoff Productions exhibited with a dedicated booth, where the team connected directly with producers, creatives, studios, agencies, and technology partners. Throughout the event, we presented our visual production capabilities and focused on the practical realities of Virtual Production – from core technical capabilities to real-world examples.

We shared insights gained from more than five years of hands-on experience as early adopters of Virtual Production. We were pleased to see that, despite being a relatively new field, Virtual Production is already well known and widely accepted across the industry. Attendees showed strong preference for deeper technical detail, including how software and hardware function together in practice, concrete Virtual Production use cases, and our own effective application examples in real production environments.

The maturity of the industry is evident as film scripts are already being written and adapted specifically with Virtual Production workflows in mind.

Throughout the two days, we spoke with many interesting, fun, and creative people who showed curiosity and, in many cases, strong interest in Virtual Production. These conversations naturally focused on several key areas:

High-end visual content production and digital assets

• Production quality, scalability, and creative potential for demanding visual projects.
• Use of modular ready-made but uniquely customisable Unreal Engine library environments to quickly adapt locations, lighting, and set layouts in response to creative or technical changes.

Emerging industry workflows and production demands

• Real-time possibilities, hybrid production models, and meeting evolving client expectations.

Potential partnerships across media, advertising, and creative technology

• Collaboration opportunities covering content creation, production services, and technology-driven visual innovation.

FOCUS 2025 provided a strong platform for meaningful professional exchange, and we sincerely thank the organisers for their efforts in making this event possible.

We sincerely thank everyone who visited the Gorodenkoff Productions booth, shared their interest in technology and creativity, and explored potential future collaborations with us.

We look forward to continuing the conversations initiated at FOCUS London and developing new partnerships in the months ahead.